EVA at MRKTNG MRTHN 2025: innovations and wins
On June 4, at UNIT.City (Kyiv), the annual MRKTNG Marathon took place — one of the largest events in Ukraine’s marketing industry. This year, the marathon brought together over 500 participants offline and tens of thousands online, uniting 30 speakers from leading Ukrainian companies.
The event’s theme, “Under the Sun of Insights,” inspired by the poetry of Ivan Drach, became a symbol of the search for deep ideas that shape successful marketing strategies. Participants discussed how not to get lost in the noise of information, how to find and communicate meaningful messages that truly resonate with the audience.
Among the speakers were representatives of companies such as Nova Poshta, L’Oreal Ukraine, Kormotech, Avrora, MHP, AFINA Group, Bolt, PUMB, PJSC Carlsberg Ukraine, and others.
Anna Hladirevska, Head of Digital Products at EVA and EVA.UA, presented the company’s innovative in-house product — VISUAL by EVA, a service that allows users to virtually try on cosmetics and hair dyes. She explained how the EVA team creates a virtual experience that not only captivates users but also drives purchases by combining digital and beauty.
The event concluded with an awards ceremony for the winners of the X-RAY Marketing Projects Competition and the Responsible Country 3.0 Social Initiatives Competition.
EVA won two X-RAY awards:
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In the category “Influencer Campaign” — for the project “Viv’en petty Collaboration with Tetiana Parfilieva.”
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In the category “Collaboration of the Year” — for the project EVA BEAUTY x GEPUR: “A Fairy Tale in Action — A Festive Transformation Without a Magic Wand.”
In addition, EVA’s project “VusoSvyato,” implemented in partnership with the HAPPY PAW charity foundation, won in the “Business and Charity Collaboration” category of the Responsible Country 3.0 competition.