Investments, new stores, and digital services – EVA network results for H1 2025
The EVA retail network continues to actively expand and demonstrates significant results across key areas of its operations.
The company’s net revenue for the first six months of 2025 reached ₴14.8 billion, nearly 19% higher than the same period in 2024. Net profit amounted to ₴548 million, while tax payments totaled almost ₴2.5 billion. Investments reached ₴800 million, primarily directed toward network development, modernization and rebranding (almost ₴150 million), the acquisition of a logistics complex in Brovary from Dragon Capital, expansion of self-checkout points, and the introduction of a new store format.
Network Development
In H1 2025, EVA opened 29 new stores, 16 of which were in the “Female Energy” design concept. Through network expansion, EVA created 225 new jobs. As of June 30, the company employed 13,949 people, with 1,127 operating stores, including 143 in the “Female Energy” design and 3 in the EVA BEAUTY format.
The EVA BEAUTY team continues to enrich its assortment with premium brands, including:
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Hair care: Kerastase, TIGI, Alfaparf
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Face and body care: Collistar, Payot, Arnaud Paris, Matis, Malevich, CosDeBaha, Skin 1004, Baylis & Harding
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Perfumes: Serge Lutens, Mex, David Beckham, Bruno Banani, Akro, Maison Maïssa, Freevola
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Decorative cosmetics: Artdeco
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Others: ALPS, Sultan De Saba, and more
Expanding the brand portfolio and opening new EVA BEAUTY stores are key goals for H2 2025.
Private Label Development
EVA’s private label department continues to grow its portfolio, now including 66 brands. The department entered a new category — car fragrances. In decorative cosmetics, the Jelly collection by GlamBee became an instant TikTok sensation. Perfume brand Fabien Marche introduced two new lines: Hermetic Collection and Kaleidoscop Collection. A new skincare line for problematic skin, MAY face, was also launched. Private labels accounted for 37.88% of sales by volume in H1 2025. In H2, the team plans to focus on exclusive private-label projects for EVA.UA (beauty gadgets, fitness accessories, etc.) and launch new hair coloring, toning, and styling products.
Logistics
The logistics department completed several large-scale projects, including the modernization of distribution centers in Lviv and Brovary, increasing the maximum order processing capacity from 12–15k to 20k orders per day per warehouse. Automation and robotics improvements were implemented in picking, quality control, packing, and order consolidation areas. Lighting was upgraded, and ergonomic tables were installed to reduce strain on packing staff, many of whom are women. Software optimizations improved online order selection and control, increasing productivity in packing and control areas by 75%, reducing packing errors to 0.013%, lowering operational costs by 40%, and shortening average order assembly time by nearly 2.5 hours.
Another priority is the development of EVA’s own courier service, which will soon expand to Odesa and Kharkiv. In Dnipro, Lviv, and Kyiv, 68% of courier deliveries are already handled in-house. The share of in-house delivery to store pickup points grew from 54% at the end of 2024 to 64% by H1 2025.
EVA also launched a feedback service for retail deliveries via a Telegram bot, allowing drivers and store employees to rate each other after every delivery. This ensures real-time service monitoring and timely improvement measures.
To support the growth of e-commerce, EVA acquired a logistics complex in Brovary from Dragon Capital at the beginning of 2025.
E-Commerce and Digital Products
In H1 2025, EVA.UA traffic grew by 26%, order volume by 35%, and merchandise turnover by 56% compared to H1 2024. The marketplace now offers over 350,000 products from EVA and 130+ partner sellers.
More than a third of orders are placed via EVA’s mobile app, which has over 5.6 million installations and 800k monthly active users. H1 2025 saw the integration of VISUAL by EVA, an augmented reality feature that allows customers to virtually try cosmetics and hair dyes directly in the product card. EVA also launched individual expert-cosmetologist consultations via Viber and Telegram chatbots, now with over 2 million subscribers.
Corporate Social Responsibility
Since the start of the full-scale invasion, EVA, together with partners and customers, implemented 26 projects, involving about 6 million participants and directing over ₴108 million in aid, including ₴5.2 million in H1 2025. A key focus remains support for the Armed Forces.
Within the “Operational Headquarters” project, which provides supplies to the military, medical institutions, volunteers, and charities, 73 requests worth over ₴330k were fulfilled in H1 2025 (total: 700+ requests worth over ₴7 million).
Through collaboration with the HeroCar project of the Ruslan Shostak Charitable Foundation, mobilized EVA employees received two SUVs (delivered to the 118th Separate Mechanized Brigade “Steel Pack”). Military personnel also received laptops, goggles, and FPV drone controllers. Under the “Experience to the Max” initiative, ₴4,710,805 was raised to purchase 119 motorcycles for delivery to Armed Forces units.
Awards and Recognition
EVA was listed among Ukraine’s largest donors and taxpayers by NV magazine. It received the “Business of the Year 2024” award from Ukrainian Business Award, earned Lovemark status in two categories — “Home Goods Store” and “Cosmetics, Perfume & Care Products” — according to 4Service research. EVA was also named among Ukraine’s top employers by TOP 100 magazine and delo.ua, and ranked first in corporate reputation management in the Retail – Perfume category in the national “Reputational ACTIVists” rating.