The EVA BEAUTY project received an award in the Brand Experience category
27.06.2024
On June 25, the annual MRKTNG marathon took place at UNIT.City (Kyiv) — a top event for marketers and communicators in Ukraine, gathering several hundred guests offline and a multi-thousand online audience. The topics covered in speeches and panel discussions included marketing trends, advertising technologies, accessibility, social projects, and service in conditions of instability.
The Director of EVA BEAUTY business unit, Vasylina Petlytska, delivered a speech on "From Mass Market to Premium Segment: The New EVA BEAUTY Format by EVA" and shared insights on:
- The challenges and specifics of marketing in the high-price hair care category;
- How services become an entry point for customers into the category;
- Why EVA BEAUTY has its own beauty salons.
During the MRKTNG marathon, winners of the X-RAY marketing initiatives competition were also celebrated.
The project "New EVA BEAUTY Store Format" won an award in the Brand Experience category.
The winners were determined based on the total points from online voting and expert jury evaluations. The Brand Experience category recognized the most successful projects that demonstrate consumer interaction with brands both offline and online, creating a WOW effect.