Ukrainians ready to adopt children under 6, but older ones also find families: Petro Dobromilsky, head of the State Child Services
18.02.2025
This year's Valentine's Day sales on EVA.UA (from February 3 to 16, 2025) grew by 28% compared to the same period in January 2025 and by 86% compared to the promotional period in 2024, EVA.UA's Head of Marketing, Ruslan Sazonov, told Interfax-Ukraine.
According to analytics, around 60% of holiday orders on EVA.UA came from customers in Kyiv, Dnipropetrovsk, Kyiv, Odesa, Lviv, and Kharkiv regions.
The highest shopping activity was observed between February 10 and 13, 2025.
The most in-demand product categories on EVA.UA ahead of Valentine's Day included niche and luxury perfumes, skincare and body care gift sets, professional care products, sexual health items, and gift certificates.
In premium-format EVA BEAUTY stores, holiday sales increased by 18% compared to the previous pre-holiday weekend. According to Vasylina Petlytska, Director of the EVA BEAUTY business division, the highest transaction amount at EVA BEAUTY during this period exceeded UAH 27,000, with the longest receipt containing 44 items. The holiday sales boost at EVA BEAUTY was primarily driven by increased demand for perfumes, including niche brands like Gritti and Montale. Gift sets, such as Rituals, Matrix, and Elemis, were also popular.
LLC "RUSH," which operates the EVA retail chain, was founded in 2002. As of June 30, 2024, the network included 1,080 operating stores.
According to Opendatabot, LLC "RUSH" is fully owned by "Insetera Holdings Limited" (Cyprus, 100%), with Ukrainian businessmen Ruslan Shostak and Valerii Kiptik as ultimate beneficiaries. In 2023, RUSH’s revenue increased by 33.7% to UAH 21 billion compared to 2022, net profit grew by 26% to UAH 2.2 billion, and the value of assets rose by 45.2% to UAH 15.03 billion.