VARUS wins 2nd place at the UCXE2025 Awards for achievements in customer experience
On June 20, 2025, VARUS received second place at the nationwide UCXE2025 Awards in the Customer Experience category. The prestigious recognition was awarded for the company’s New Year campaign “Tap Here”, which was presented on June 4, 2025, to an audience of over 1,000 participants and a panel of professional judges.
The “Tap Here” campaign stood out for its innovative approach to customer engagement. Its effectiveness and creativity became key factors behind the VARUS team’s high recognition. The campaign presentation received positive feedback from marketing and CX experts, reaffirming the success of the brand’s market strategy.
“This achievement confirms that we’re moving in the right direction. It’s important not only to impress customers but also to build long-term relationships with them by understanding their needs and expectations. This award is the result of our entire team’s hard work,” said Anna Luhanska, Marketing Director at VARUS.
The UCXE2025 Awards are an important event for Ukrainian businesses, recognizing companies that excel in building outstanding customer experiences and continuously improving their services. The award’s panel of professionals evaluates projects based on innovation, efficiency, and market impact.
More about the UCXE2025 Awards and other winners is available on the official website of the award.
Background
VARUS is a national supermarket chain represented in Ukraine’s grocery retail market by Omega LLC. The first VARUS store opened in 2003 in Dnipro. Today, the network includes 113 supermarkets across various Ukrainian cities, as well as a DarkStore in Kyiv. VARUS operates in several formats: traditional supermarkets, To Go stores, and the mindful shopping service VARUS.UA.