Despite the challenges of war, Ukrainian business has no right to stop. On the contrary — now is the time for strategic planning and preparation for attracting investments. Retail, shopping centers, residential complexes, and companies in all sectors of the economy must continue developing their projects to remain attractive to potential investors.

Time to Prepare: Investments Will Come to Those Who Are Ready

Global trends show that large projects always require capital, and it is during crises that the foundation for future breakthroughs is laid. Therefore, the key task for business today is to do its “homework”: build clear business models, optimize processes, ensure transparent financial reporting, and prepare strategies for entering international markets.

A vivid example of this approach is the creation of the TERWIN Corporation, which unites companies owned by Ruslan Shostak, co-owner of the EVA and VARUS retail chains. This corporation serves as an investment platform for a future stock market listing or even a potential sale of the company. It’s a strategic approach that allows advance preparation for cooperation with serious investors.

A similar path has been taken by the Comfy electronics and appliance retailer, which is already actively creating conditions to attract Western investors. This demonstrates that Ukrainian companies are beginning to think globally and preparing for a new stage of development.

Another notable example is the Aurora nationwide discount retail chain (One Dollar Store format). Back in 2021, the Emerging Europe Growth Fund III with $200 million in capital, managed by Horizon Capital (EEGF III), acquired a minority stake in Aurora, becoming its only institutional investor alongside the company’s founders. The fund had ambitious plans to scale the chain within Ukraine, expand internationally, and eventually take Aurora public through an IPO.

How Can Businesses Become Attractive to Investors?

To attract international partners and financial institutions, Ukrainian businesses should adhere to several key principles:

• Transparency and consistency. Western investors value clear financial reporting, understandable legal structures, and transparent corporate governance.

• Technological advancement and scalability. Many investment funds seek businesses that can easily scale and integrate new technologies.

• Openness to partnerships. Cooperation with international companies and entry into global platforms (such as stock exchanges) significantly increase credibility.

• Preparation for M&A (mergers and acquisitions). It’s essential to understand potential options for selling a business or bringing in a strategic partner in advance.

• Implementation of corporate governance. Having an effective management system, including an active Advisory Board that supports company growth, is an important factor for investors.

Despite difficult circumstances, Ukrainian business must think about the future today. Preparing to attract investment is not just an option — it’s a necessity for survival. Companies working on their strategy now will be in a strong position once the economic situation stabilizes.

We already see real examples of Ukrainian companies reaching new levels and preparing for investment. This sends a clear message: the future belongs to those who are already taking the right steps to build it.

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